Study content and requirements

for the Digital Business Management program

What should you bring to the program?

You don't need any prior technical knowledge to pursue this degree program. What matters most is your interest in economic and digital topics, as well as your willingness to work in a hands-on, project-oriented manner.

The following are particularly helpful:

  • An interest in business and information technology
  • logical and abstract thinking skills
  • Enjoyment of project and team work
  • Language and communication skills
  • Responsible and socially conscious behavior
  • Openness to international and intercultural collaboration

Here's what you'll learn during your studies

In the Digital Business Management bachelor’s program, you’ll combine business expertise with digital technologies. You’ll learn how to effectively apply and further develop data, digital systems, and business models within companies.

Even while you’re still in school, you’ll apply your knowledge in hands-on projects. You’ll work on specific tasks, develop digital solutions, use the latest tools, and learn to implement projects in a structured manner as part of a team. In this way, you’ll build the exact technical, methodological, and social skills required for roles at the intersection of business and information technology.

What career options do you have after graduation?

Successful completion of the bachelor’s program in Digital Business Management qualifies you to pursue a four-semester master’s program in Business & Management at CU Carinthia University of Applied Sciences. You can also pursue a related master’s program at another university of applied sciences or university in Austria or abroad.

Suitable master’s programs at CU Carinthia University of Applied Sciences include, for example, Digital Transformation Management and Business Development & Management.

Here's how the program is structured

Digital Business Management is offered as a full-time program and as a part-time program. 

In the full-time program, classes are held Monday through Friday and occasionally on Saturdays. Midterm and final exam weeks allow for focused study periods and enable students to plan their exams in advance.

In the part-time program, classes are tailored to working professionals and scheduled in blocks so that the program is compatible with full-time employment. The set schedule provides an overview of in-person, online, and hybrid days even before the program begins. In addition to class time, students should plan for approximately 86 hours per module for preparation and follow-up work.

General Information About the Program

For more information on admission requirements, the training contract, nostrification and recognition of qualifications, the admissions process, examination regulations and grading, ECTS credits, and the academic calendar, please refer to the General Study Information.

FAQ

Frequently asked questions about the Bachelor’s Degree Program in 
“Digital Business Management”

Current Courses

Current course - Management · Study branch: Digital Business Management

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Your Skills Profile

This degree program prepares you to take on leadership roles in a digital economy. You’ll deepen your knowledge in four key areas of expertise and learn how to apply it effectively in business settings.

The program focuses on four key areas of expertise:

Data, AI, and Automation
21%
Software Development & Digital Systems
13%
Digital Business & Marketing
25%
Business Management & Transformation
41%

You'll learn how companies collect and analyze data and use it to make decisions, as well as how AI and automation are fundamentally transforming processes. From Power BI and Python to RPA tools and big data architectures, you'll work with the technologies that power today's digital enterprises.

Related Modules:

  • Quantitative Data Analysis
  • Business Intelligence & Analytics
  • RPA & AI
  • Smart Factory & AI
  • Big Data Management

You’ll understand how digital systems are structured and will be able to develop them yourself: database models, Python code, web applications, and agile development processes. It’s not a program focused solely on programming, but it provides solid technical expertise that will set you apart from others.

Related modules: 

  • Software Development & Coding
  • Fundamentals of Digital Business Management
  • E-Business

From digital business model ideas to e-commerce and content to measurable marketing campaigns: You’ll learn how companies grow in the digital environment and apply that knowledge in real-world projects.


Related modules:

  • Digital Marketing
  • Marketing & Sales
  • Video Editing & Digital Media
  • Digital Project

Every digital decision requires a sound business foundation. You understand finance, management accounting, and law. As a result, you know how organizations successfully navigate change. This prepares you for specialized and leadership roles in which you’ll combine the technical and human aspects of transformation.

Related Modules:

  • Accounting
  • Cost Accounting & Management Control
  • Investment & Financing
  • Human Resources & Organization
  • Change Management
  • Business Law
  • Sustainability

Are you ready to not just follow digital trends, but to set them? 

Then let’s unleash your innovative spirit.

Jobs & Careers

With a bachelor’s degree in Digital Business Management, you’ll have access to a wide range of career opportunities at the intersection of business and information technology. In addition to your specialized knowledge, you’ll develop skills in self-management, organization, communication, and leadership.

The professional internship prepares you for your career

To prepare students in the Digital Business Management program for their careers, the professional internship is a central component of the program. Through practical training, students are able to directly apply and deepen the specialized knowledge they have already acquired, allowing them to further develop that knowledge “on the job.” In addition, students establish important initial contacts with potential employers. It is not uncommon for the internship to result in a concrete job offer.

You can work in these areas

As a graduate, you can work at the intersection of business and information technology. Particularly relevant fields include:

  • Digital Business Management
  • Digital Transformation
  • E-Business and Electronic Value Chains
  • Digital Marketing
  • Business Intelligence
  • Big Data Management
  • Software and Requirements Engineering
  • IT Project Management
  • Process Automation and Artificial Intelligence
  • IT and Organizational Management

These career paths are open to you

Depending on your area of expertise and interests, you can take on the following positions, among others:

  • Data Analyst / Business Intelligence Analyst
  • E-commerce Manager
  • IT Project Manager / Digital Project Manager
  • AI and Automation Specialist
  • Digital Marketing Manager

The fields and job profiles listed above reflect the interdisciplinary nature of the program, which prepares students for careers in digital management, e-business, marketing, and the management of IT and digital transformation projects.