Study content and requirements
for the Digital Marketing & Sales degree program
Here`s what you should bring
You don’t have to be a marketing expert. What’s important is an interest in business topics, a passion for digital innovations, and an openness to international and intercultural collaboration. If you enjoy creative work, take the initiative, and approach challenges with a solution-oriented mindset, this is the right place for you.
The following are also helpful:
- An interest in business, marketing, and digital media
- An enthusiasm for creative and analytical tasks
- An openness to international and intercultural collaboration
- Ability to work in a team and take initiative
- Solution-oriented thinking and a sense of responsibility
Here´s what you´ll learn during your studies
In the Digital Marketing & Sales track, you’ll learn to develop digital marketing and sales strategies, successfully implement campaigns, and evaluate their impact using data. You’ll explore the entire digital customer journey—from initial engagement through purchase and beyond.
In doing so, you’ll combine the fundamentals of business administration with digital marketing methods and learn to analyze target audiences, use digital channels strategically, and continuously refine marketing initiatives.
Key course content includes:
- Developing digital marketing and sales strategies
- Analyzing target audiences and making data-driven decisions
- Planning, implementing, and optimizing campaigns
- Utilizing search engine, social media, and content marketing
- Developing digital marketing and sales strategies
- Use digital marketing tools professionally
- Plan and implement projects as part of a team
Throughout your studies, you’ll work on real-world tasks in a practical setting. At the same time, you’ll develop analytical, methodological, and communication skills while studying entirely in English in an international environment.
After earning a bachelor´s degree
With your degree, you’ll have access to numerous master’s programs in business and management at colleges and universities. At CU Carinthia University of Applied Sciences, for example, you can continue your education with a master’s program in business and management.
General information about the program
For more information on admission requirements, the training contract, nostrification and recognition, the admissions process, examination regulations and grading, ECTS credits, and the academic calendar, please refer to the General Study Information.
FAQ
Frequently Asked Questions About the Bachelor’s Program in Digital Marketing & Sales
How are successful digital campaigns created?
It's no coincidence. In the English-taught bachelor’s degree program in Digital Marketing & Sales, you'll learn to understand target audiences, develop strategies, implement measures, and continuously analyze and optimize their success.
Why are marketing and sales taught together?
Today, marketing and sales are more closely linked than ever before. During your studies, you’ll learn how initial attention turns into genuine interest, how that interest leads to a successful purchase, and how companies build long-term relationships with their customers even after the sale.
How much creativity is involved?
Digital marketing is more multifaceted than many people realize. It combines creative ideas with strategy, data, and business acumen. During your studies, you’ll combine the fundamentals of business administration with topics such as social media, content marketing, event marketing, performance marketing, branding, graphic design, and video editing and digital media.
Current Courses
Current course - Management · Study branch: Digital Marketing and Sales
Here's how the program is structured
During the first five semesters, you’ll combine the fundamentals of business administration with a specialization in Digital Marketing & Sales. In addition to lectures and seminars, you’ll work on real-world projects and deepen your knowledge step by step.
A particular highlight is the fourth semester, which you can spend–if you wish–at one of CU Carinthia University of Applied Sciences’ international partner universities.
In the sixth semester, you’ll gain valuable hands-on experience through a professional internship and complete your degree with a bachelor’s thesis.
Key areas of focus in the curriculum include, among others:
- Digital Marketing & Sales
- Social Media and Content Marketing
- Performance Marketing
- Brand Management
- Customer Relationship Management (CRM)
- Marketing Research
- Graphic Design and Digital Media
- Event Marketing
The digital future needs creative minds.
Help shape it – in the Digital Marketing & Sales bachelor’s degree program.
Jobs & Careers
With a bachelor’s degree in Digital Marketing & Sales, you’ll qualify for a diverse range of careers at the intersection of marketing, sales, and digitalization. You’ll develop strategies, plan digital campaigns, analyze markets, and help companies successfully position their products and services online.
Developing Digital Marketing Strategies
Plan and execute campaigns for companies in various industries. From target audience analysis to content and social media to performance measurement, you’ll develop marketing initiatives that deliver measurable results.
Shaping Brands and Communication
Build brands, develop communication strategies, and help companies effectively reach their target audiences through digital channels. In doing so, you’ll combine strategic marketing with business acumen and digital communication tools.
Implementing Digital Sales Strategies
Help companies develop digital sales strategies and successfully implement digital sales channels.
Analyze Data and Optimize Marketing
Use data and analytics to understand the behavior of target audiences, evaluate campaigns, and continuously refine your marketing efforts. This will enable you to make informed decisions based on measurable results.
Support international companies and agencies
Digital marketing and sales strategies are in demand at companies across a wide range of industries. Your skills will open up a variety of career paths at both domestic and international companies.
A Career with Opportunities for Growth
Typical entry-level positions can be found, for example, in digital marketing, social media marketing, content marketing, performance marketing, brand management, customer relationship management, or sales. You’ll typically start in a junior position and, as you gain professional experience, you can take on leadership responsibilities or choose to specialize in specific areas.