Digital Marketing & Sales – Bachelor of Arts
Do you want to work creatively, identify trends, and understand what makes successful campaigns stand out and inspire millions of people? In the Digital Marketing & Sales bachelor’s program, you’ll combine creativity with strategy, data with ideas, and marketing with modern sales.
You’ll develop digital campaigns, analyze the behavior of target audiences, and learn how companies successfully position products, services, and brands. In the process, you’ll work with cutting-edge technologies, real-world projects, and companies in the field. This way, you’ll gain valuable practical experience while still in school and start building your professional network in the industry.
The digital world is constantly changing–and that’s exactly what makes it so exciting. With the expertise you’ll gain in Digital Marketing & Sales, you’ll be perfectly prepared to support companies in their digital transformation or to successfully bring your own ideas to life.
Study internationally
English is the language of instruction, and an international atmosphere is part of everyday student life. You’ll study Digital Marketing & Sales alongside people from different countries and continents and develop skills that are in high demand at internationally oriented companies.
Learning at real-world projects
Instead of using fictional case studies, you'll work with companies on real-world challenges throughout the Digital Marketing & Sales degree program at Carinthia University of Applied Sciences and develop solutions with direct practical relevance.
Thinking strategically about Marketing
Learn in the English-taught bachelor’s degree program in Digital Marketing & Sales how digital strategies for marketing and sales are developed, from target audience analysis to measuring success.
The digital future needs creative minds.
Help shape it – in the Digital Marketing & Sales bachelor’s degree program.
Special features of the program
Digital Marketing & Sales combines creativity, technology, and business acumen. During the program, you’ll develop the skills needed to holistically plan, implement, and continuously refine digital marketing and sales strategies. By combining specialized knowledge, project work, and an understanding of business management, you’ll be optimally prepared for the demands of an increasingly digital economy.
Interdisciplinary rather than one-dimensional
Successful digital marketing is the result of the interplay of various disciplines. That is why the Digital Marketing & Sales degree program at Carinthia University of Applied Sciences combines marketing and sales with business administration, digitalization, project management, and communication skills. This will help you develop a broad understanding of digital business models and enable you to assess the big picture.
From the Idea to Measuring Success
In the Digital Marketing & Sales bachelor’s degree program, you’ll gain a solid foundation in business administration and learn how to apply this knowledge to digital business areas. In addition to general topics such as corporate governance, finance, and management, you’ll explore marketing, sales, and digital processes. This will help you develop a comprehensive understanding of how companies operate, implement strategies, and sustainably increase their success.
Teamwork in a Real-World Setting
Digital projects are rarely developed in isolation. That’s why, during your studies, you’ll regularly work in rotating teams on case studies and corporate projects. In the process, you’ll develop key skills such as communication, presentation, conflict resolution, and project management—skills that are just as in demand in everyday professional life as technical expertise.
Business Administration Meets Digital Practice
During the Digital Marketing & Sales bachelor’s degree program, you’ll combine a solid foundation in business administration with current topics in marketing and sales. You’ll learn how to develop digital strategies and implement them successfully in companies.
Study the modern way. Learn with focus.
The Bachelor’s program in Business & Management at CU Carinthia University of Applied Sciences is based on an innovative study schedule model. Instead of taking many modules at the same time, you focus on just a few courses at a time and complete them right away. This allows for greater focus, better planning, and less exam stress at any given time.
Practice-oriented business education & profile-building specializations
Full-time business & management program: modern study time model
Details about the program
Info Box
Level of qualification
Bachelor
ECTS credits
180
Tuition fees*
€ 363.36 / Semester
ÖH (Austrian Student Union) fee
€ 26.20 / Semester
Qualification awarded
Bachelor of Arts in Business
Duration of study
6 Semester
Language of instruction
English
CU Campus
Villach
Dates Info Box
Digital Marketing & Sales:
Period I & II: 01.11.-31.05.
Intercultural Management:
Period I-III: 01.11.-31.07.
Please note the guidelines for applications from outside Western, Central, and Southeastern Europe.
The semester starts in October - we only offer intake in winterterm!
The start of lectures can be found in the individual timetable which is available after enrollment.
Monday to Friday full-time and occasionally on Saturdays.
An overview on our upcoming events can be found here.
You are interested in a personal (online) study consultation or would like to receive more information on the degree program? Click on the buttons below this checkbox to learn more.
Language of Instruction: English (min B2)
Application essentials:
More information on the application process, admission requirements and necessary documents can be found here.
* Tuition for non-EU/EEA citizens: €500 + €26.20 ÖH fee (per semester)
FAQ
Frequently Asked Questions About the Bachelor’s Program in Digital Marketing & Sales
How are successful digital campaigns created?
It's no coincidence. In the English-taught bachelor’s degree program in Digital Marketing & Sales, you'll learn to understand target audiences, develop strategies, implement measures, and continuously analyze and optimize their success.
Why are marketing and sales taught together?
Today, marketing and sales are more closely linked than ever before. During your studies, you’ll learn how initial attention turns into genuine interest, how that interest leads to a successful purchase, and how companies build long-term relationships with their customers even after the sale.
How much creativity is involved?
Digital marketing is more multifaceted than many people realize. It combines creative ideas with strategy, data, and business acumen. During your studies, you’ll combine the fundamentals of business administration with topics such as social media, content marketing, event marketing, performance marketing, branding, graphic design, and video editing and digital media.
Book an online information session
During the online information sessions, the program directors or academic directors provide detailed information about the program. Topics include course content, internships, admission requirements, and potential career prospects.
Prof. Dr. Bernhard Guetz, BA, MSc
Professor of Digital Marketing & Sales
Program Director
+43 5 90500 2453
guetz(at)cuas.at
INFORMATION & APPLICATION
Virtual Campus Tour
Contact
Romana Pechac
Administration
+43 5 90500 2401
r.pechac(at)cuas.at
On foot
From the Villach Seebach train station, you can reach the campus in about 20 minutes on foot (1.6 km). The route follows the Drau River to the campus.
By public transportation
The campus is directly accessible from Villach Central Station via bus lines 3 and 8 to the “Technologiepark” stop. From the Villach Seebach train station, you can also reach the campus by taking bus line 8 to the “Technologiepark” stop. The Villach city bus schedules are coordinated with the ÖBB schedules.
By car
Coming from Klagenfurt/Vienna, take the A2 Südautobahn to the Wernberg exit. From there, follow the B83 Kärntner Straße toward Villach for about 2 km, then follow the signs toward Magdalenen See or Technologiepark.
Coming from Salzburg/Munich via the A10 Tauern Autobahn, take the Villach/Ossiacher See exit and follow the B33 Kärntner Straße for about 2 km toward Wernberg/Klagenfurt. Then turn toward Magdalenen See and follow the road to the Technology Park.
There are several free parking spaces right in front of the building, and additional paid parking spaces are available in the surrounding area.
By Plane
There are several airports in the area:
- Klagenfurt: approx. 30-minute drive
- Ljubljana (Slovenia): approx. 1-hour drive
- Graz: approx. 2-hour drive
- Salzburg: approx. 2-hour drive
- Trieste and Venice (Italy): about 2 to 3 hours by car
- Vienna: about a 4-hour drive
- Munich: approx. 4-hour drive
From there, you can continue your journey to the Villach campus by train, bus, taxi, or car.