Digital Business Management - BA
Digital Business Management is the bachelor’s degree program for anyone who wants to understand how digital technologies are transforming businesses and who wants to play an active role in shaping digital transformation.
The program combines in-depth business knowledge with digital skills. You’ll explore topics such as e-commerce, digital business models, software development, data analysis, AI applications, and robotic process automation. Experienced faculty members from the business world teach up-to-date content using real-world problems and professional tools.
You can study Digital Business Management at CU Carinthia University of Applied Sciences either part-time while working or full-time. The flexible program structure allows you to combine theoretical knowledge with professional and practical experience early on.
After completing your bachelor’s degree, a wide range of career paths will open up–for example, in the fields of data analytics, AI implementation, e-commerce, management consulting, or IT project management. You can apply your skills in companies of various sizes and across different industries.
Do I need any prior technical knowledge?
No, the program starts with the basics. Coding, data analysis, and AI tools are taught step by step. What matters most is an interest in digital topics and a willingness to engage with them hands-on.
Which programming languages are taught?
The focus is on Python, the most widely used language in the fields of data science and automation. You'll also learn the basics of SQL for database queries, as well as web development concepts for three-tier applications.
How much time do I need to set aside for the part-time degree program?
For the part-time program, you should plan on spending approximately 86 hours per module on preparation and follow-up work in addition to class time. The courses are scheduled in blocks so that they are compatible with full-time employment.
Are you ready to not just follow digital trends, but to set them?
Then let’s unleash your innovative spirit.
Special features of the program
AI, Automation, and Data Analysis as Core Competencies
You'll learn how artificial intelligence, robotic process automation, big data, and business intelligence are used in companies. Using the latest software solutions such as Microsoft Power Automate, Azure, and Power BI, you'll analyze data, automate processes, and develop solutions for the digital economy.
Practical Projects with Companies
During your studies, you’ll work on real-world business problems. Faculty members who are active in the business world bring current methods and case studies directly into the classroom. In the Digital Project module, you’ll collaborate with other students to solve real-world challenges—from analysis to presenting the results to the participating companies.
Bridging Business and IT Through an Interdisciplinary Approach
Digital Business Management combines business administration, information technology, and the Internet economy. Key areas of focus include:
- Digital Marketing
- Software Engineering
- E-Business
- Electronic Value Chains
- Big Data Management
- Business Intelligence
- Process Automation
- AI
This will allow you to develop a broad skill set at the intersection of business and technology.
Designing Digital Solutions
You'll learn to analyze digital requirements and translate them into forward-looking design concepts using software requirements engineering methods. This will enable you to develop digital solutions for companies in a structured way and prepare for their implementation.
Applying Agile Project Management
You will plan, coordinate, and manage digital projects using agile methods such as Scrum and Kanban. In doing so, you will use project management tools such as OpenProject or Trello. This degree program will equip you with the key skills needed to implement IT and digital transformation projects in a structured manner.
Study the modern way. Learn with focus.
The Bachelor’s program in Business & Management at CU Carinthia University of Applied Sciences is based on an innovative study schedule model. Instead of taking many modules at the same time, you focus on just a few courses at a time and complete them right away. This allows for greater focus, better planning, and less exam stress at any given time.
Practice-oriented business education & profile-building specializations
Full-time business & management program: modern study time model
Details About the Program
Info Box
Level of qualification
Bachelor
ECTS credits
180
Tuition fees*
€ 363.36 / Semester
ÖH (Austrian Student Union) fee
€ 26.20 / Semester
Qualification awarded
Bachelor of Arts in Business
Duration of study
6 Semester
Language of instruction
German
CU Campus
Villach
Level of qualification
Bachelor
ECTS credits
180
Tuition fees*
€ 363.36 / Semester
ÖH (Austrian Student Union) fee
€ 26.20 / Semester
Qualification awarded
Bachelor of Arts in Business
Duration of study
6 Semester
Language of instruction
English
CU Campus
Villach
Level of qualification
Bachelor
ECTS credits
180
Tuition fees*
€ 363.36 / Semester
ÖH (Austrian Student Union) fee
€ 26.20 / Semester
Qualification awarded
Bachelor of Arts in Business
Duration of study
6 Semester
Language of instruction
German
CU Campus
Villach
Level of qualification
Bachelor
ECTS credits
180
Tuition fees*
€ 363.36 / Semester
ÖH (Austrian Student Union) fee
€ 26.20 / Semester
Qualification awarded
Bachelor of Arts in Business
Duration of study
6 Semester
Language of instruction
German
CU Campus
Villach
Dates Info Box
Business Management
Public Management
01.11.-31.07.
Digital Business Management
01.11.-31.05.
01.06.-31.07.*
Digital Tax & Accounting
01.11.-31.07.
01.08.-30.09.*
*we reserve the right to close this period early
The start of lectures can be found in the individual timetable which is available after enrollment. We start already in September.
6 weekends per semester in presence:
Friday: 10:10 h - 17:40 h
Saturday: 08:30 h - 16:00 h
+ 3 Saturdays in hybrid form and interactive online teaching units on Tuesday and/or Wednesday evening (17:40 h - 20:10 h)
An overview on our upcoming events can be found here.
You are interested in a personal (online) study consultation or would like to receive more information on the degree program? Click on the buttons below this checkbox to learn more.
Language of Instruction: German (min B2)
Application essentials:
More information on the application process, admission requirements and necessary documents can be found here.
Digital Marketing & Sales:
Period I & II: 01.11.-31.05.
Intercultural Management:
Period I-III: 01.11.-31.07.
Please note the guidelines for applications from outside Western, Central, and Southeastern Europe.
The semester starts in October - we only offer intake in winterterm!
The start of lectures can be found in the individual timetable which is available after enrollment.
Monday to Friday full-time and occasionally on Saturdays.
An overview on our upcoming events can be found here.
You are interested in a personal (online) study consultation or would like to receive more information on the degree program? Click on the buttons below this checkbox to learn more.
Language of Instruction: English (min B2)
Application essentials:
More information on the application process, admission requirements and necessary documents can be found here.
Winterterm 2026
Period I: 01.11.-15.03.26
Period II: 16.03.-15.05.26
Period III: 16.05.-15.07.26
Period IV: 16.07.-30.09.26*
Due to lengthy visa processes, applications from Africa, the Middle East and South, East, and Southeast Asia only in Period I.
*We reserve the right not to open the period or to close it early.
The semester starts in October - we only offer intake in winterterm!
The start of lectures can be found in the individual timetable which is available after enrollment.
Monday to Friday full-time and occasionally on Saturdays
An overview on our upcoming events can be found here.
You are interested in a personal (online) study consultation or would like to receive more information on the degree program? Click on the buttons below this checkbox to learn more.
Language of Instruction: German (min B2)
Application essentials:
More information on the application process, admission requirements and necessary documents can be found here.
Winterterm 2027
Period I: 01.11.-15.03.
Period II: 16.03.-31.05.
Period III: 01.06.-31.07.*
Please note the guidelines for applications from outside Western, Central, and Southeastern Europe
*We reserve the right to close this period early.
The winter semester officially begins in September.
Monday through Friday all day and occasionally on Saturdays. The theoretical phase runs from September through the end of November. The practical phase runs from December through the end of February.
An overview on our upcoming events can be found here.
You are interested in a personal (online) study consultation or would like to receive more information on the degree program? Click on the buttons below this checkbox to learn more.
Language of Instruction: German (min B2)
Application essentials:
More information on the application process, admission requirements and necessary documents can be found here.
* Tuition for non-EU/EEA citizens: €500 + €26.20 ÖH fee (per semester)
FAQ
Frequently asked questions about the Bachelor’s Degree Program in
“Digital Business Management”
What is the difference between DBM and Business Information Systems?
DBM focuses on the business side of digitalization: business models, e-commerce, digital marketing, and management skills. Business Information Systems has a more technical focus–with an emphasis on systems development and IT architecture.
What specific tools do we use in our studies?
You’ll work with a range of practical tools: MS Power BI, MS Excel (including Power Query/Pivot), MS Visual Studio Code, MS Power Automate, Figma, Trello, OpenProject, SAP, common web content management systems, as well as the MS Azure cloud computing platform and AI-based tools.
How much English is required?
English is an integral part of the program. Selected modules include courses in which you can brush up on your English skills for specific business contexts. In addition, you will write and give presentations in English in several modules. The primary language of instruction is German.
Insights into the Program
Students, graduates, and faculty members share firsthand accounts of the Bachelor’s program in Digital Business Management, daily student life, and their experiences at CU Carinthia University of Applied Sciences.
Book an online information session
During the online information sessions, the program directors or academic directors provide detailed information about the program. Topics include course content, internships, admission requirements, and potential career prospects.
FH Prof. Mag. Dr. Stefan Dreisiebner
INFORMATION & APPLICATION
Virtual Campus Tour
Contact
Romana Pechac
Administration
+43 5 90500 2401
r.pechac(at)cuas.at
On foot
From the Villach Seebach train station, you can reach the campus in about 20 minutes on foot (1.6 km). The route follows the Drau River to the campus.
By public transportation
The campus is directly accessible from Villach Central Station via bus lines 3 and 8 to the “Technologiepark” stop. From the Villach Seebach train station, you can also reach the campus by taking bus line 8 to the “Technologiepark” stop. The Villach city bus schedules are coordinated with the ÖBB schedules.
By car
Coming from Klagenfurt/Vienna, take the A2 Südautobahn to the Wernberg exit. From there, follow the B83 Kärntner Straße toward Villach for about 2 km, then follow the signs toward Magdalenen See or Technologiepark.
Coming from Salzburg/Munich via the A10 Tauern Autobahn, take the Villach/Ossiacher See exit and follow the B33 Kärntner Straße for about 2 km toward Wernberg/Klagenfurt. Then turn toward Magdalenen See and follow the road to the Technology Park.
There are several free parking spaces right in front of the building, and additional paid parking spaces are available in the surrounding area.
By Plane
There are several airports in the area:
- Klagenfurt: approx. 30-minute drive
- Ljubljana (Slovenia): approx. 1-hour drive
- Graz: approx. 2-hour drive
- Salzburg: approx. 2-hour drive
- Trieste and Venice (Italy): about 2 to 3 hours by car
- Vienna: about a 4-hour drive
- Munich: approx. 4-hour drive
From there, you can continue your journey to the Villach campus by train, bus, taxi, or car.