International HR & People Management

The International HR & People Management specialization (semester 2, two 5 ECTS modules) prepares students to manage people, talent and change in multinational organizations. Students learn how HR contributes strategically to international business success, how diverse and global workforces can be managed effectively, and how leadership, digital tools, data analytics and AI can support HR and people development across borders.

• Understand the strategic role of HRM in multinational companies
• Develop international staffing, recruitment, expatriation and compensation strategies
• Address international labour law, employment standards and country-specific regulations
• Manage diversity, inclusion and intercultural collaboration in global organizations
• Lead change processes and support organizational transformation
• Develop global talent management, leadership development and succession planning approaches
• Use digital HR tools, data analytics and AI to support international HR and talent decisions

By combining international HR management, labour law, diversity management, leadership, change and talent development, this specialization helps students build a strong profile for careers in international HR, talent management, people development, change management, employer branding, global mobility or leadership roles in multinational organizations.

The two modules in the International HR & People Management specialization are:


• International Human Resource Management (5 ECTS, semester 2)

• Managing Change and People Development (5 ECTS, semester 2)

International Supply Chain Management

The International Supply Chain Management specialization (semester 2, two 5 ECTS modules) prepares students to design, analyze and improve global supply chains in an increasingly digital, sustainable and volatile business environment. Students learn how international supply chains create competitive advantage, how supply chain risks can be managed, and how digital technologies can support transparency, collaboration and efficiency.

• Map, analyze and design international supply chain networks 
• Understand supply chain strategy, logistics functions and global value chains 
• Apply digital supply chain tools, analytics and AI-supported solutions 
• Evaluate supply chain risks and develop resilience strategies 
• Explore Industry 4.0 and Industry 5.0 approaches for smarter, more sustainable supply chains 
• Compare linear and circular supply chain models 
• Apply lifecycle management, lifecycle assessment and sustainable sourcing concepts 

By combining strategic supply chain design, digital technologies, sustainability and risk management, this specialization helps students build a strong profile for careers in international logistics, supply chain management, procurement, operations, sustainability management or global business process optimization.

The two modules in the International Supply Chain Management specialization are:

• Supply Chain Design, Strategies & Digital Technologies (5 ECTS, semester 2)
• Sustainable Supply Chains and Lifecycle Management (5 ECTS, semester 2)

International Marketing & Sales

The International Marketing & Sales specialization (semester 3, two 5 ECTS modules) prepares students to develop brands, communication strategies and sales approaches for international markets. Students learn how cultural differences, consumer behavior, digital tools and global market dynamics influence marketing and sales decisions, and how companies can build strong customer relationships across borders.

• Develop international brand strategies and understand the role of brands in global business 
• Analyze consumer behavior and cultural influences in different markets 
• Design effective international marketing communication and PR plans 
• Balance standardization and adaptation in global marketing and media choices 
• Develop and implement international sales strategies for diverse markets 
• Understand B2B sales processes, customer analysis and sales funnel management 
• Use digital tools, marketing analytics and AI to support marketing and sales decisions 

By combining strategic marketing, brand management, communication and international sales, this specialization helps students build a strong profile for careers in global marketing, business development, sales management, brand management or customer-facing leadership roles.

The two modules in the International Marketing & Sales Management specialization are:

• International Marketing Communication and Brand Management (5 ECTS, semester 3)
• International Sales Management (5 ECTS, semester 3)

 International Finance & Accounting

The International Finance & Accounting specialization (semester 3, two 5 ECTS modules) prepares students to make sound financial and accounting-related decisions in an international business environment. Students learn how multinational companies manage capital, cash, risk, valuation and reporting, and how international accounting standards, taxation, sustainability and digital tools influence corporate decision-making.
 

• Assess financial assets and business value in multinational companies
• Understand capital decisions, WACC, financial planning and international cash management
• Analyze exchange rate, interest rate and financial risk in international business
• Evaluate financial aspects of international mergers, acquisitions and venture capital
• Apply international accounting standards, such as IFRS, in multinational reporting
• Compare accounting systems, transparency requirements and disclosure practices across countries
• Understand international taxation, transfer pricing, sustainability reporting and digital accounting tools 

By combining international financial management, risk analysis, valuation, accounting standards, corporate governance and reporting, this specialization helps students build a strong profile for careers in financial management, international controlling, accounting, auditing, corporate finance, treasury, consulting or finance-related leadership roles in multinational companies.

The two modules in the International Finance & Accounting specialization are:


• International Financial Management (5 ECTS, semester 3)

• International Accounting (5 ECTS, semester 3)

Marketing Psychology

The brand-new Marketing Psychology Learning Path is expected to be available from 2027 onward, subject to approval by all governing bodies. 

It is designed for students who want to build a strong profile at the intersection of international marketing, consumer behavior, communication, psychology and digital marketing. The path combines psychological insights into how people perceive, decide and consume with practical marketing tools for branding, communication, sales and customer engagement.

• Build foundational knowledge in the new Communication & Media Psychology module (5 ECTS) in semester 1
• Deepen your expertise through the two modules Consumer Behavior & Pricing Psychology and Measuring the Consumer Mind (2x 5 ECTS) in semester 2
• Understand how psychological factors influence perception, attention, motivation, attitudes and purchasing behavior
• Connect consumer psychology with international branding, marketing communication and digital marketing
• Learn how insights into human behavior can support better customer journeys, campaigns and brand experiences
• Develop a strong profile as an international marketing expert together with the other marketing-related modules in the curriculum (International Digital Marketing Lab, International Marketing Communication and Brand Management, and International Sales Management)

This new learning path in Marketing Psychology provides a very strong profile in international marketing, consumer psychology, brand communication, digital marketing and customer-focused business development.