Business Psychology BA
Bachelor's Degree Program

Business Psychology combines applied psychological knowledge with the fundamentals of economics. In the Bachelor’s program in Business Psychology at CU Carinthia University of Applied Sciences, you will learn to analyze and actively shape human experience, behavior, and decision-making in companies, organizations, and markets.

The full-time program begins each winter semester and provides you with in-depth knowledge in key areas of business psychology. These include industrial, organizational, and human resources psychology, as well as marketing and market psychology–such as consumer and financial psychology.

Among other things, you’ll explore how to foster motivation and collaboration, how to design change processes within organizations, and which psychological factors influence purchasing and financial decisions. In addition, you’ll acquire business skills in areas such as human resources management, marketing, cost accounting, and business intelligence.

Through psychological methods, hands-on projects, and interaction with experts, you’ll learn to identify specific challenges in the workplace, within companies, and in markets, and to develop psychologically sound solutions.

After graduation, a wide range of career paths will be open to you, for example in:

Human Resources Management (Recruiting & Employee Development)
Organizational consulting (consulting & change management)
Marketing & Market Research (Consumer Behavior & Product Development)
Training, Coaching & Health Management (corporate training, workplace health management, and health promotion)

Shape the world of work and economic decisions with a deep understanding of human behavior.

What future-oriented topics shape the degree program?

The curriculum incorporates current, forward-looking topics such as digitalization, sustainability, and diversity starting in the first semester. The program thus fosters adaptability to technological progress and cultural change and ensures that you stay on the cutting edge.

What international opportunities does the program offer?

Through partner universities around the world, you can spend a semester abroad and gain new perspectives. As a member of the European University Alliance ACE²-EU, CU Carinthia University of Applied Sciences also offers a unique European network that further enhances international mobility and career opportunities.

Studying Abroad

How personalized is the program?

Small learning groups and direct interaction with faculty members create a personalized learning environment. This allows for individualized support, short lines of communication, and an academic atmosphere that specifically supports your professional and personal development.

Special Features of the Program

Applying Psychological Methods in Practice

With us, you’ll learn to analyze human behavior, select appropriate psychological methods, conduct your own research, and use those findings to make well-founded decisions. In doing so, you’ll develop transferable skills—the ability to apply scientific findings to specific problems and use them to develop effective solutions for work, organizational, and business contexts.

All key areas of business psychology in one degree program

You’ll explore business psychology from three perspectives: the workplace, customers, and markets. The program combines occupational, organizational, and industrial psychology with marketing, consumer, and financial psychology. This will give you a broad skill set and enable you to work in a variety of business fields.

Practice at the High-Tech Site in Villach

Villach is synonymous with high-tech, research, and organizational change. Technological advancements, the demand for skilled workers, demographic shifts, and the new Koralm Railway are driving real-world processes of change that you will examine, analyze, and address from a psychological perspective during your studies. In this way, the city itself becomes a real-world setting for business psychology.

Career Opportunities in the Southern Region

Even while you’re still a student, you can take on your first subject-related tasks through the Study & Work program—for example, in recruiting, HR administration, personnel development, project coordination, market research, or communications. After graduation, you may pursue careers in HR, organizational development, occupational health and safety management, consumer research, consulting, or applied research.

Details About the Program

Info Box

Level of qualification

Bachelor

ECTS credits

180

Tuition fees^*

€ 363.36 / Semester

ÖH (Austrian Student Union) fee

€ 26.20 / Semester

Qualification awarded

Bachelor of Arts in Business

Duration of study

6 Semester

Language of instruction

German

CU Campus

Villach

Level of qualification

Bachelor

ECTS credits

180

Tuition fees^*

€ 363.36 / Semester

ÖH (Austrian Student Union) fee

€ 26.20 / Semester

Qualification awarded

Bachelor of Arts in Business

Duration of study

6 Semester

Language of instruction

English

CU Campus

Villach

Level of qualification

Bachelor

ECTS credits

180

Tuition fees^*

€ 363.36 / Semester

ÖH (Austrian Student Union) fee

€ 26.20 / Semester

Qualification awarded

Bachelor of Arts in Business

Duration of study

6 Semester

Language of instruction

German

CU Campus

Villach

Level of qualification

Bachelor

ECTS credits

180

Tuition fees^*

€ 363.36 / Semester

ÖH (Austrian Student Union) fee

€ 26.20 / Semester

Qualification awarded

Bachelor of Arts in Business

Duration of study

6 Semester

Language of instruction

German

CU Campus

Villach

Dates Info Box

* Tuition for non-EU/EEA citizens: €500 + €26.20 ÖH fee (per semester)

FAQ

Frequently asked questions about the bachelor’s degree program in
“Business Psychology”

What requirements do I need to meet?

You must have a general university entrance qualification, a vocational matriculation examination, or an appropriate university entrance examination. A relevant vocational qualification, combined with the appropriate supplementary examinations, may also qualify you for admission.

How long does the program last, and what degree will I receive?

The program lasts 6 semesters and comprises a total of 180 ECTS credits. Upon successful completion, you will receive the academic degree of Bachelor of Arts in Business (BA).

Do I need any prior knowledge?

No. No prior knowledge of economics, psychology, or statistics is required. You will learn the necessary fundamentals during the program. However, you should be willing to work with numbers, data, and scientific methods.

View All FAQs

Insights into the Program

Students, graduates, and faculty members share firsthand accounts of the Bachelor’s degree program in Business Psychology, daily life on campus, and their experiences at CU Carinthia University of Applied Sciences.

College, a move, and plenty of opportunities: Jana’s journey from Vorarlberg to Villach

Jana Entstrasser, Bachelor's student in Business Psychology

More Than Just a Student ID Number

Martin Reicher, Business Psychology Student

Two Passions and a Degree with a Future

Sophia Filippitsch, Business Psychology Student

Book an online information session

During the online information sessions, the program directors or academic directors provide detailed information about the program. Topics include course content, internships, admission requirements, and potential career prospects.

Romana Pechac

Administration
+43 5 90500 2401
r.pechac(at)cuas.at

Prof. Dr. rer. soc. Julia Kaesmayr

Program Director and Professor of Business Psychology and Research Methods
+43 5 90500 2455
j.kaesmayr(at)cuas.at

Campus
Villach

Technology Park, Europastraße 4, 9524 Villach
+43 5 90500 7700
villach(at)cuas.at

More Information About the FACULTY OF ECONOMICS & MANAGEMENT

Virtual Campus Tour

Contact

Romana Pechac

Administration
+43 5 90500 2401
r.pechac(at)cuas.at

On foot

From the Villach Seebach train station, you can reach the campus in about 20 minutes on foot (1.6 km). The route follows the Drau River to the campus.

By public transportation

The campus is directly accessible from Villach Central Station via bus lines 3 and 8 to the “Technologiepark” stop. From the Villach Seebach train station, you can also reach the campus by taking bus line 8 to the “Technologiepark” stop. The Villach city bus schedules are coordinated with the ÖBB schedules.

By car

Coming from Klagenfurt/Vienna, take the A2 Südautobahn to the Wernberg exit. From there, follow the B83 Kärntner Straße toward Villach for about 2 km, then follow the signs toward Magdalenen See or Technologiepark.

Coming from Salzburg/Munich via the A10 Tauern Autobahn, take the Villach/Ossiacher See exit and follow the B33 Kärntner Straße for about 2 km toward Wernberg/Klagenfurt. Then turn toward Magdalenen See and follow the road to the Technology Park.

There are several free parking spaces right in front of the building, and additional paid parking spaces are available in the surrounding area.

By Plane

There are several airports in the area:

Klagenfurt: approx. 30-minute drive
Ljubljana (Slovenia): approx. 1-hour drive
Graz: approx. 2-hour drive
Salzburg: approx. 2-hour drive
Trieste and Venice (Italy): about 2 to 3 hours by car
Vienna: about a 4-hour drive
Munich: approx. 4-hour drive

From there, you can continue your journey to the Villach campus by train, bus, taxi, or car.

Bachelor's Degree