Study content and requirements
for the International Business Management program
What should you bring with you for your studies?
In addition to the formal admission requirements, applicants to the Master’s program in International Business Management should
- hold a business- or management-related higher education degree, usually a minimum three-year Bachelor’s degree. Applicants with a non-business degree in a related field, such as industrial engineering, economic geography or business law, need at least 15 ECTS in business administration, 5 ECTS in economics or business law and 10 ECTS in accounting and finance-related subjects.
- provide proof of English language proficiency at C1 level. This can be demonstrated through recent results from an English language test, such as IELTS (7.0 overall band score) or an equivalent TOEFL or Cambridge test. Alternatively, applicants may submit a degree certificate and transcript or diploma supplement showing that they completed a full-time degree program of at least two years, taught entirely in English, at a university located in an EU/EEA country, Switzerland, the United Kingdom, the USA, Australia, New Zealand or Canada.
Successful applicants should also demonstrate a strong foundational knowledge in the functional areas of business administration and management, the ability to apply interdisciplinary knowledge to complex problems, and a team-oriented mindset. Strong oral and written communication skills in English, socially responsible behavior and an enthusiasm for international and intercultural challenges are also important qualities for this program.
What you will learn during your studies
Graduates of the Master’s degree program in International Business Management at Carinthia University of Applied Sciences are able to:
- responsibly manage complex business challenges in expert or managerial roles in internationally active companies
- collaborate effectively in diverse and intercultural teams and take an active leadership role in achieving shared goals
- think and act entrepreneurially by developing and implementing international business strategies, business models, business plans and market development approaches
- communicate professionally and convincingly about international business issues with different stakeholders across cultures and organizational contexts
- understand the specific opportunities, challenges and framework conditions of doing business in Central Eastern and South Eastern Europe, as well as in broader European and global markets
- analyze financial and non-financial data, market developments, legal and institutional conditions, and economic trends as a basis for international management decisions
- apply artificial intelligence, data analytics and other digital tools to support decision-making, problem-solving and management processes in international business
- consider ethical, social, cultural and environmental implications when making business decisions and contribute to sustainable and responsible international business practices
- use advanced methods and tools to solve complex problems in selected specialization areas, including International HR People Management, International Supply Chain Management, International Marketing & Sales Management, and International Finance & Accounting
- develop the leadership, communication, negotiation, teamwork and problem-solving skills needed to create value in dynamic international business environments
What opportunities will you have after you graduate?
Alumni of the International Business Management master’s program are eligible to apply for doctoral studies in social and economic sciences according to the Act of the Austrian Federal Minister for Science and Research (BGBl. II Nr. 253/2008).
How the program is structured
International Business Management is a full-time Master’s program with a work-friendly schedule. Classes take place on Wednesdays and Thursdays after 4:00 p.m. and on Fridays after 1:30 p.m.; on up to five days per semester, sessions may also be scheduled earlier, for example for excursions.
General information about the program
For more information on admission requirements, the training contract, nostrification and recognition of qualifications, the admissions process, examination regulations and grading, ECTS credits, and the academic calendar, please refer to the General Study Information.
Current Courses
Current course - International Business Management · Organisation form: Vollzeit (English)
Here's how the curriculum is structured
Each of the first three semesters consists of six 5 ECTS modules. Semester 4 is dedicated to the master’s thesis (22 ECTS) and master exam (3 ECTS) as well as one 5 ECTS module. There are five types of modules in the curriculum (in addition to the master thesis and master exam):
Practical, hands-on learning is a central part of the entire program. In the Business Laboratories, you’ll develop business ideas, work on consulting projects, and collaborate with companies to solve real-world management challenges—culminating in the final Management Hackathon.
In addition to technical skills, you will develop key competencies essential for international leadership roles. These include leadership, coaching, critical thinking, intercultural communication, and negotiation skills.
In the Core Curriculum, you’ll gain in-depth knowledge of the key areas of international management. These include, among others, International Strategic Management, Corporate Finance & Controlling, Sustainability & ESG Management, and the international economic and business environment.
You will explore the future-oriented topics of modern business management—including Artificial Intelligence for Business & Management, Data Analytics & Business Intelligence, as well as research methods and preparation for your master's thesis.
Choose 2 out of 4. Each specialization includes two modules à 5 ECTS credits.
- Elective 1a: International HR & People Management (International HR Management; Managing Change and People Development) [semester 2]
- Elective 1b: International Supply Chain Management (Supply Chain Design, Strategies & Digital Technologies; Sustainable Supply Chains & Lifecycle Management) [semester 2]
- Elective 2a: International Marketing & Sales Management (International Marketing Communication & Brand Management; International Sales Management) [semester 3]
- Elective 2b: International Finance & Accounting (International Financial Management; International Accounting) [semester 3]
From 2027 onward, a new Marketing Psychology Learning Path is expected to be offered, subject to approval by all governing bodies.
The learning path combines the new Communication & Media Psychology module (instead of the module Intercultural Communication & Negotiation Skills) in semester 1 with the modules Consumer Behavior & Pricing Psychology and Measuring the Consumer Mind (as specialization courses) in semester 2. Together with the existing marketing-related modules, including the International Digital Marketing Lab, International Marketing Communication & Brand Management, and International Sales Management, this learning path provides a distinctive profile in international marketing, consumer psychology, brand communication and customer-focused business development.
Are you ready to build your future in International Business Management?
Start your journey with us now and prepare for a career beyond borders.
Choose your own specialization path
Choose the specialization options that best match your interests and career goals. The program combines a strong foundation in international business with flexible deep-dive options in key management functions such as HR, supply chain, marketing and sales, finance and accounting, and marketing psychology.
This allows you to build both broad managerial competence and targeted expertise – a powerful combination for future expert and leadership roles in internationally active companies.
Which major is right for me?
International HR & People Management
International Marketing & Sales
International Supply Chain Management
Marketing Psychology
International Finance & Accounting
Double Degree
Two universities. Two degrees.
One international career.
With the Double Degree program, you have the opportunity to earn a second internationally recognized master’s degree from one of our partner universities in addition to your master’s degree from CU Carinthia University of Applied Sciences. During a semester abroad, you’ll gain valuable international experience, expand your professional network, and strengthen your profile for the global job market.
Your Options
Choose between two renowned partner universities and enrich your studies with international experiences, new perspectives, and a second master’s degree.
University of Udine
Study in the Heart of the Alps-Adriatic Region
The University of Udine combines academic excellence with the Italian quality of life. Located in the heart of the Alps-Adriatic region, you’ll study in an international environment and benefit from its proximity to Austria, Slovenia, and the Adriatic coast.
Prestigious University with an international network
The University of Udine enjoys an excellent reputation and maintains close collaborations with international partners.
Experience a Rich and Diverse Culture
The region's location between Austria, Slovenia, and Italy opens up a wide range of cultural and economic opportunities for you.
International Learning Environment
Work in intercultural teams and gain valuable experience for your international career.
Two Master´s Degrees
Expand your qualifications with a second degree and benefit from an international skill set.
TH Köln
Study at one of Germany’s largest universities
At TH Köln, you’ll study at one of Germany’s largest universities and benefit from an international environment with close ties to the business world. Cologne is one of Europe’s most important business and media hubs and offers you the ideal conditions for expanding your professional network.
International Academic Environment
More than 20,000 students and a broad international network create a dynamic academic environment.
A Strong Business Hub
Cologne is home to numerous international companies and offers a wide range of opportunities for internships and careers.
International Networks
Study alongside students from all over the world and expand your intercultural skills.
Two Master´s Degrees
With a double degree, you'll strengthen your resume and improve your prospects in the international job market.
Why a Double Degree Is Worth It
Two Master´s Degrees
Earn a degree from CU Carinthia University of Applied Sciences and a renowned partner university, and enhance your international profile.
International Academic Experience
Spend a semester abroad, discover new perspectives, and gain valuable cross-cultural experiences.
International Network
Connect with students, faculty, and companies, and expand your personal network across national borders.
Best Career Opportunities
A double degree highlights your international focus and opens up additional opportunities for you in the global job market.
How to apply for the Double Degree Program
The application process is straightforward and begins right during your master’s program. Once you’ve been admitted to the International Business Management master’s program, you can apply for one of the available double-degree options.
Start Your Master´s Program
You’ll enroll in the International Business Management master’s program at CU Carinthia University of Applied Sciences and learn about the program and the various double-degree options.
Choose your partner university
Choose between TH Köln and the University of Udine—depending on which institution and which major best align with your personal and professional goals.
Apply for the Double Degree
Submit your application by the specified deadlines. The International Office at CU Carinthia University of Applied Sciences will assist you throughout the entire application process.
Spend a semester abroad
During your semester abroad, you'll study at your partner university, gain international experience, and expand your personal and professional network.
Earn two master´s degrees
Upon successful completion of the program, you will receive both a master’s degree from CU Carinthia University of Applied Sciences and a degree from your partner university.
Jobs & Careers
The Master’s program in International Business Management opens up a wide range of career paths in companies and organizations operating internationally.
Examples of companies that have employed our alumni include leading global brands (e.g., Red Bull, Adidas, Google, Amazon, and Mondelēz), international consulting firms (e.g., EY, KPMG, and Boston Consulting Group), and leading local companies in Carinthia (e.g., Infineon, Lam Research, Kelag, Imerys, Treibacher Industrie AG, and HASSLACHER Group).
Depending on your chosen specialization and personal interests, you’ll be qualified for entry-level positions such as:
International Project Manager
Plan and manage international projects, coordinate intercultural teams, and support companies in implementing strategic initiatives.
Business Development Manager
Identify new market opportunities, develop international growth strategies, and tap into new business opportunities.
Marketing Manager
Develop international marketing and sales strategies, analyze markets, and successfully position products in a global environment.
Supply Chain Manager
Optimize international supply chains, coordinate logistics processes, and ensure efficient operations throughout the entire value chain.
HR Business Partner
Facilitate human resources and organizational development processes, support managers, and shape modern international work environments.
Finance Analyst
Analyze key business metrics, support strategic decision-making, and work in the areas of controlling, finance, or corporate development.
Consultant
Advise companies on strategic, organizational, or international issues and work with clients to develop sustainable solutions
Product Manager
Manage products throughout their entire life cycle—from market analysis through development to international marketing.
Management Trainee
Join an international trainee program and gain exposure to different areas of the company before taking on leadership responsibilities.
Outstanding teaching. Internationally recognized.
The International Business Management master’s program and its faculty have received numerous national and international awards for innovative teaching, practical orientation, and academic excellence. These accolades confirm the program’s high standards of quality.
Austrian State Prize for Excellence in Teaching
The program’s faculty team was awarded the Ars Docendi, the Austrian State Prize for Excellence in Higher Education Teaching. In addition, other faculty members were honored for innovative teaching approaches and sustainability.
Internationally Recognized Management Education
The program received the CEEMAN Teacher of the Year Award, one of the most prestigious international honors for excellence in management education.
Innovative teaching concepts have won multiple awards
Practical teaching formats such as the Global Case Study Challenge have received multiple awards for innovative higher education teaching and international collaboration.
Top rankings in university rankings
For years, the master's program has been among the highest-rated economics programs in Austria and has achieved top rankings in U-Multirank as well as in national university rankings.
International Research & Case Studies
Faculty members in the program have received multiple awards for international case studies and scholarly publications. These awards underscore the close connection between research and practice-oriented teaching.
More than a decade of outstanding quality
For over ten years, the degree program has regularly received national and international awards in the areas of teaching, research, internationalization, and innovation.
Get to Know the IBM Team
International experience. Personal guidance.
The International Business Management master’s program thrives on personal interaction. Our faculty members combine academic expertise with many years of practical experience and support you throughout your studies–personally, practically, and as equals.
Dr. Alfons Prießner, BSc MSc
Dr. Alfons Prießner, BSc MSc is Chief of Staff at the international EdTech start-up GoStudent and a former consultant at McKinsey & Company. He has extensive experience working in multinational project teams across more than ten countries. His professional expertise includes international management, restructuring and turnaround support, with a focus on the agriculture and power utilities sectors.
Dr.in Barbara Stampf
Dr.in Barbara Stampf is a lecturer in the International Entrepreneurship Lab at Carinthia University of Applied Sciences. She holds a doctorate in Business Administration with a focus on industry, innovation and international management and has extensive experience in multinational companies and entrepreneurial environments. She is a business development and recruitment consultant, business angel and coach, supporting companies and start-ups in business development, talent acquisition and sustainable growth. Her expertise combines entrepreneurship, people and culture, business strategy and stakeholder management.
Gerald Zankl, BSc
Gerald Zankl, BSc is Director of Global Inside Sales at Bitmovin and Co-Founder of Kickscale. He has extensive experience in sales development, business development, enterprise sales and B2B marketing, with a strong focus on technology companies and international markets. As one of Bitmovin’s first sales and marketing employees, he helped scale the company from an early-stage startup to an international technology company. His expertise includes international sales, sales development, pipeline growth and scaling B2B sales organizations.
Ing. Mag. Stefan Korb
Ing. Mag. Stefan Korb is a part-time lecturer in International Sales Management at Carinthia University of Applied Sciences. He is Sales Manager and Authorized Officer at fischer Edelstahlrohre Austria GmbH, where he is responsible for international exports. With more than 20 years of sales experience, he has extensive expertise in international sales, structured sales processes and export management. He also teaches at the University of Applied Sciences in Graz and supervises bachelor’s and master’s theses.
Mag. Markus Raunig
Mag. Markus Raunig is General Manager of Henkel Iberica and a lecturer at Carinthia University of Applied Sciences. He holds a degree in Business Administration from WU Vienna and has extensive international experience in sales, marketing and general management. Since joining Henkel in 2000, he has held various management positions across Europe, including General Manager of Henkel Poland. His expertise includes international brand management, FMCG, sales and marketing, and strategic business management.
Mag. Peter Irlacher
Mag. Peter Irlacher is a part-time lecturer in International Management at Carinthia University of Applied Sciences, where he teaches International Controlling. He has extensive experience in group finance, financial controlling, accounting and international reporting. He is Head of Group Finance at Styria Media Group AG, where he oversees accounting, consolidation, taxes and financial controlling. Previously, he worked in international auditing and consulting at Ernst & Young and was involved in international expansion and M&A projects.
MMMag. Dr. Udo Kögl
MMMag. Dr. Udo Kögl is a part-time lecturer in International Accounting at Carinthia University of Applied Sciences and Campus 02 University of Applied Sciences. He holds master’s degrees in Business Administration, Business Education and French, as well as a doctorate in Business Administration from the University of Graz. He has extensive experience in controlling and finance, including senior positions at EPCOS, evolaris and Zumtobel Group. Since 2019, he has been CFO of Sinnex, where his expertise includes international finance, accounting and controlling.
Pierre Bechler BSc MA
Pierre Bechler BSc MA is Managing Director of Stadtmarketing Villach GmbH and a lecturer at Carinthia University of Applied Sciences. He holds degrees in Mechatronics, Robotics and Automation Technology and International Business Management from CUAS. Before joining Stadtmarketing Villach, he spent twelve years at Kleine Zeitung, where he held various leadership positions in sales, e-commerce, advertising markets and agency management. His expertise includes sales, marketing, e-commerce, business development and international market management.
Ranacher-Lackner Victoria, BA MA
Victoria Ranacher-Lackner, BA MA is a part-time lecturer at Carinthia University of Applied Sciences and Head of Marketing and Communications at Osttirol – Dein BergTirol. She has extensive experience in strategic marketing, brand management and international communications. She previously spent almost ten years at Red Bull in various international marketing roles and worked as a Research Associate at Management Center Innsbruck. Her expertise includes marketing strategy, brand development, communication and tourism marketing.
Univ.-Prof. Dr. Dr. h.c. Andreas Knorr
Univ.-Prof. Dr. Dr. h.c. Andreas Knorr is Professor of Economics, with a focus on Economic and Transport Policy, at the German University of Administrative Sciences Speyer. He has extensive academic and international teaching experience in economics, public finance, international economics and transport policy. His research focuses on international trade, economic development, European economic integration, antitrust and regulatory policy, as well as transport economics, particularly the airline industry. He has authored numerous academic publications and presented his research at international conferences.
Dr. iur. Ludwig Notsch
Dr.iur. Mag. Ludwig Notsch is a lecturer at Carinthia University of Applied Sciences specializing in Internet law, data protection and digital law. He holds a doctorate in Law from the University of Graz and is a certified data protection expert and data protection officer. His expertise includes EU data protection law, data compliance, digital marketing law, digital transformation and the legal aspects of artificial intelligence, including the EU AI Act. He also has particular expertise in cross-border legal matters between Austria and Italy.
Mag. Dr. Bernhard Erler, MBA
Mag. Dr. Bernhard Erler is Managing Director of Klagenfurter Messe Betriebsgesellschaft m.b.H. and a lecturer at Carinthia University of Applied Sciences. His expertise includes international project management, trade fair management, marketing, sales and business development. He has extensive experience in internationalization and has lectured on market research, fair management and marketing project management at universities and professional institutions in Austria and abroad.
Mirjam Techt, Mag. Rer. Soc. oec
Mirjam Techt, Mag. rer. soc. oec. is COO and responsible for AI at willhaben, where she leads company-wide AI strategy, governance and business transformation. She has more than 14 years of international leadership experience in digital marketplaces, product development and corporate innovation. Previously, she served as VP Product Global Markets at Schibsted and as Associate Partner at Speedinvest. Her expertise includes artificial intelligence, digital transformation, product strategy, innovation and responsible AI governance.