Digital Transformation Management - MA
The Digital Transformation Management master’s degree program equips you to shape digital transformation in businesses and government agencies in a strategic, technological, and data-driven manner. You’ll combine management, technology, and data analytics into a skill set that is in high demand in the digital economy.
During the program, you’ll further develop digital business models, use data as the basis for informed decisions, and learn to effectively assess and apply innovative technologies such as artificial intelligence, business intelligence, and platform solutions. As such, the program is particularly geared toward graduates with a background in business, digital fields, or IT-related disciplines who wish to work at the intersection of business and technology.
The continuous work on real-world problems is particularly hands-on: Through several case studies, you’ll support companies in their digital transformation processes and develop solutions from strategy through implementation. The work-friendly study schedule, featuring predictable on-campus weekends and online instruction, helps you effectively balance your studies, career, and personal life.
What exactly will you learn?
- Development, analysis, and implementation of digital business models and platform strategies
- Application of data analytics, machine learning, and business intelligence to support decision-making
- Designing transformation, marketing, and technology strategies within organizations
- Modeling and optimizing digital processes, as well as implementing modern IT and cloud technologies
- Examining the legal, ethical, and societal aspects of digitalization
- Building leadership and change management skills for digital organizations
Why is this degree program more than just a traditional IT or business degree?
You will learn to evaluate technological options from a business perspective and align them with strategic, organizational, and operational goals.
What role does artificial intelligence play in college?
You will explore the potential applications of AI and learn to assess its technological potential in economic and organizational contexts.
How do you learn to use data effectively?
You work with statistics and the R programming language, analyze data, and use that analysis to make informed decisions.
Are you ready to shape the digital future in a sustainable way?
Then let’s set the course for progress.
Special features of the program
A study program designed to accommodate work, with good predictability
The program is structured so that you can easily balance your master’s studies with your career and personal life. The curriculum includes six scheduled in-person weekends per semester on campus (full days on Fridays and Saturdays, starting at 8:30 a.m.). Interactive online sessions are held regularly on Tuesday and Thursday evenings (starting at 5:40 p.m. each day) and, on occasion, on Fridays (starting at 1:30 p.m.) and Saturdays (starting at 8:30 a.m.).
This creates a reliable format that’s easy to organize, even for students with long commutes or work commitments. You’ll benefit from a study model that effectively combines in-person learning, digital instruction, and predictability.
Practical Relevance Through Case Studies and Corporate Partnerships
A key feature of the program is the case studies that span all four semesters. You’ll support companies through their digital transformation processes and work on real-world problems—from analysis and strategy to implementation. This allows you to develop exactly the skills needed for digital transformation in businesses and government agencies.
Close collaboration with companies both in Germany and abroad strengthens your practical experience and makes it easier to enter the professional world. You’ll establish early connections with potential employers and gain the qualifications needed for a wide range of roles at the intersection of business and technology—such as in digital transformation management, project management, e-business, online marketing, or data-driven management.
An interdisciplinary profile at the intersection of business, data, and technology
The program combines five key fields of the future: Digitalization & Management, E-Business, Digital Marketing, Data Science, and Technology. This allows you to develop a skill set that brings together economic, technological, and data-driven perspectives—and specifically prepares you for the demands of digital organizations.
You’ll learn how digital transformation is changing leadership, business models, processes, communication, and value creation. It is precisely this combination of strategic management, market insight, data literacy, and technological understanding that makes this program a practical alternative for anyone who doesn’t want to focus exclusively on technical or business studies.
Ready for the Digital Transformation
Digitalization is fundamentally transforming business and government: New technologies are impacting business models, processes, and recruitment. The Digital Transformation Management master’s program prepares students to actively, knowledgeably, and responsibly support companies and government agencies through these processes of change.
Details about the program
Info Box
Level of qualification
Master
ECTS credits
120
Tuition fees*
€ 363.36 / Semester
ÖH (Austrian Student Union) fee
€ 26.20 / Semester
Qualification awarded
Master of Arts in Business
Duration of study
4 Semester
Language of instruction
German
CU Campus
Villach
Dates Info Box
Winterterm 2026
Period I: 01.11.-15.03.26
Period II: 16.03.-15.05.26
Period III: 16.05.-15.07.26
Period IV: 16.07.-30.09.26*
Due to lengthy visa processes, applications from Africa, the Middle East and South, East, and Southeast Asia only in Period I.
*We reserve the right not to open the period or to close it early.
The semester starts in October - we only offer intake in winterterm!
The start of lectures can be found in the individual timetable which is available after enrollment.
Online:
Tuesday & Thursday
17:40 - 21:00 h
At the site:
Friday 13:30 - 20:10 h
Saturday starting at 8:30 h
5 attendance days per month
An overview on our upcoming events can be found here.
You are interested in a personal (online) study consultation or would like to receive more information on the degree program? Click on the buttons below this checkbox to learn more.
Language of Instruction: German (min B2)
Application essentials:
More information on the application process, admission requirements and necessary documents can be found here.
* Tuition for non-EU/EEA citizens: €500 + €26.20 ÖH fee (per semester)
FAQ
Frequently asked questions about the
“Digital Transformation Management” Master’s Degree Program
What makes the Master's in Digital Transformation Management so special?
The program combines management, technology, and data-driven decision-making. You will learn how to shape digital transformation from a strategic, organizational, and operational perspective. The program focuses on five future-oriented fields: Digitalization & Management, E-Business, Digital Marketing, Data Science, and Technology. Case studies and project-based learning formats ensure a strong practical focus.
Who is this degree program suitable for?
This program is right for you if you want to not only understand digital developments but also actively shape them. It is particularly geared toward graduates with a background in business, digital studies, or IT-related fields who want to work at the intersection of strategy, organization, technology, and data. If you think interdisciplinary and have an interest in innovation, change, and digital business models, you’ll find a program that’s right for you here.
Is it possible to balance studying with a job?
Yes, the program is deliberately designed to be work-friendly. The curriculum includes regular online sessions on two evenings per week, as well as six scheduled in-person weekends on campus each semester. This creates a well-structured format that, in many cases, can be easily balanced with work, family, and other commitments.
Insights into the Program
Students, graduates, and faculty members share firsthand accounts of the Master’s degree program in Digital Transformation Management, everyday student life, and their experiences at CU Carinthia University of Applied Sciences.
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Book an online information session
During the online information sessions, the program directors or academic directors provide detailed information about the program. Topics include course content, internships, admission requirements, and potential career prospects.
Martin Stromberger, B.S. in Engineering
INFORMATION & APPLICATION
Virtual Campus Tour
Contact
Michaela Rosenwirth
Administration
+43 5 90500 2403
m.rosenwirth(at)cuas.at
On foot
From the Villach Seebach train station, you can reach the campus in about 20 minutes on foot (1.6 km). The route follows the Drau River to the campus.
By public transportation
The campus is directly accessible from Villach Central Station via bus lines 3 and 8 to the “Technologiepark” stop. From the Villach Seebach train station, you can also reach the campus by taking bus line 8 to the “Technologiepark” stop. The Villach city bus schedules are coordinated with the ÖBB schedules.
By car
Coming from Klagenfurt/Vienna, take the A2 Südautobahn to the Wernberg exit. From there, follow the B83 Kärntner Straße toward Villach for about 2 km, then follow the signs toward Magdalenen See or Technologiepark.
Coming from Salzburg/Munich via the A10 Tauern Autobahn, take the Villach/Ossiacher See exit and follow the B33 Kärntner Straße for about 2 km toward Wernberg/Klagenfurt. Then turn toward Magdalenen See and follow the road to the Technology Park.
There are several free parking spaces right in front of the building, and additional paid parking spaces are available in the surrounding area.
By Plane
There are several airports in the area:
- Klagenfurt: approx. 30-minute drive
- Ljubljana (Slovenia): approx. 1-hour drive
- Graz: approx. 2-hour drive
- Salzburg: approx. 2-hour drive
- Trieste and Venice (Italy): about 2 to 3 hours by car
- Vienna: about a 4-hour drive
- Munich: approx. 4-hour drive
From there, you can continue your journey to the Villach campus by train, bus, taxi, or car.